Choosing A Domain Name
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After you have decided on your main sites
themes or niche its time to determine your domain name. You could
chose any domain name and try to build a brand around it like Google
has done, or you may want to choose a keyword domain name that
relates to your sites niche.
Whether you choose a brandable domain or a
keyword domain is a choice you must make, and a choice you should
make in accordance with your business plan. If you have a large
offline advertising budget and the budget necessary to brand your
organization, I'd recommend a brandable domain. If, on the other
hand, you're working on a tight budget, choose a keyword domain and
let the search engines bring the customers to you.
Try to keep your domain name as short and to
the point as possible. If you think you may eventually market your
site offline then try to get a .com extension. If you are sticking
strictly with online marketing then the other extensions such as
.net, .us and the newer .ws will have more names and options
available.
There are numerous tools available to search
domain name availability such as Godaddy.com
or Nameboy.com;
both have tools for suggesting different names based on your first
choice if its not available. Godaddy
or 123cheapdomains.com
are probably the cheapest place to register your domain once you
decide on a name. If you are joining a program that sets up your
website you should check if domain name registration is part of the
package or something you can benefit from or get a discount if
purchased from it.
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