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The first thing to consider with any email marketing campaign is
not to offend anybody. Insult a potential customer with your message
and they are sure to delete your message. Don't let this happen to
you!
Email etiquette is very important, and a message that is not only
well written, but written correctly earns respect and keeps your
readers interested in the topic.
Here are some important guidelines to follow when writing emails
to gain trust, earn respect and keep your readers interested and
wanting more.
Always wrap your lines at 65 characters or less
When your readers are looking at the computer screen for extended
periods of time their eyes may become fatigued. Causing them
discomfort and possibly loosing interest in what they are reading.
The short span of characters reduces eye fatigue and also helps to
maintain their attention.
Some email clients will enforce line wrapping of received
messages to around 65 characters. If not properly formatted your
message will arrive looking all cut up and unprofessional.
You can achieve the 65-character limit by simply hitting
"enter" at the end of the limit. When using Word as you
email editor in Outlook, you can set the right indent to around 5
inches. If you are using Outlook Express you can set the line wrap
to any character width you choose.
Never use all capital letters
On the Internet and in email messages, using all capital letters
is considered yelling. It's okay to write some sentences and some
words in all caps to stress a point, but don't over do it.
People buy from someone they trust. Emails in all capital letters
are perceived as being written by someone uneducated, and have an
appearance that damages the credibility of an offer and whomever
presents it.
Always, always check your spelling and grammar
I am sure you would you be influenced by an email selling you
something that had noticeable spelling and grammar mistakes. I am
also sure you would be influenced in a negative way. Your target
audience will judge you and your product offer by the quality of
your presentation, in this case that is your email message. Remember
you need to make a good first impression. If that first impression
is full of typos and bad grammar you will lose your creditability
and most likely a sale.
When you're in business for yourself, your image is your
reputation. That reputation is the reason people buy from you. It's
essential that you create an honest creditable image in the mind of
your prospects. Sending emails filled with errors will destroy your
image and your business.
Know your target audience and speak to them
Write your emails with your prospects point of view in mind.
Remember you are asking them for their time to read it, so don't
fill it with what you want them to do. Write your message by giving
them the benefits of your offer. Features of the product do not sell
as well as what's in it for them. This is important to grab their
attention from the start and keep them focused on your message.
Taking the time to write emails in a clear concise manner, being
direct and to the point and following proper etiquette will raise
your reputation and help build your business.
Jeff
Houdyschell provides proven
income opportunities,
information
and ideas for the best work at
home jobs. Helping others work at home.
For
more information on this subject and more visit the eSmartJob.com
article directory at: http://www.esmartjob.com/articles/articles.html
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