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The recent announcement by Google about a new
product similar to Eurekster
(http://www.eurekster.com/), Yahoo! Search
Builder
(http://builder.search.yahoo.com/), or Rollyo
(www.rollyo.com/).
The Google
Custom Search Engine, allows anyone to build his or her very own
custom search engine.
In their official announcement, Google
said....
"We want to make it easy for anyone to
create a search engine about all of their favorite topics, without
needing a Ph.D.," said Marissa Mayer, Vice President of Search
Products and User Experience. "Everyone - businesses,
organizations, moms, dads, teenagers, and teachers - can harness the
power of Google technology to create a personalized search
experience that reflects specific knowledge and interests."
Google custom search is built upon their
highly successful search platform (http://www.google.com/coop/cse/),
which allows you to quickly create your own search engine by
choosing which websites and directories you want to include in your
index and give those sites a ranking of your choosing.
Some of the other features of the Google Custom
Search are:
-
Choose
what results or directories from the sites to include or not
include.
-
The
ability to add thousands of URL sites to your customized search
engine.
-
Place
the customized search box anywhere on your website.
-
Customize
the look or theme to your website.
-
Add
sub-search refinements to help narrow the search.
-
Make
Adsense money in the search results.
-
Encourage
others to contribute to the search engine.
Another attractive feature is the ability to
add Custom search engines to your Google homepage. You can put the
"Add to Google" button anywhere on your website that
allows your visitors to easily add your search engine to their
Google homepage.
Other features include a Google Marker
that enables you to quickly add websites to your search engine while
surfing the Internet. You can also allow others to edit your search
engine and add new websites.
You can find some examples of the Google Custom
search engine at: http://www.google.com/coop/cse/examples/
The potential of this new tool is coming
along at the same time where niche sites or long-tail marketing is
starting to expand. A Webmaster can create specific Google Custom
search engines pertaining to a niche, including or excluding
whatever results they choose.
By providing these targeted searches to a
site it will provide an increased value to the end user. Providing
this highly targeted unique search can bring repeat visitors to a
website.
As the Webmaster you get to choose
exactly which websites represent the knowledge you want to share, by
delving deeper into specialized niche topics.
When you are looking for general information,
Google is great, but when you really want to dig deep into a
particular topic, these specialized search engines will provide much
more value.
When more customized search engines are
fashioned, Google will have essentially created a layer of custom
search engines on top of its main search engine.
Goggles long-term vision is to have millions of
small search engines built on top of the Google search engine that
position the proficiency and knowledge of its end users.
These customized search engines will only be
limited by our imaginations. It will certainly be interesting to see
what the webmasters will create with this tool.
These new custom search engines have the
potential to offer outstanding value to the end-user. The
introduction of this new technology also suggests the direction and
future of Google search.
Social search and or Personalized search and
are quickly coming upon us.
Goggle's Customized search engine is one of
first steps into the sphere of social search. It is permitting
webmasters to design their own search engine dedicated to their
particular area of knowledge and interests. The social part comes in
when they allow others to contribute a choice to their search
engine, growing your search engine into an even more valuable
resource based on what your customers actually want.
Google is empowering users by allowing them to
segment their massive search engine into thousands of sub-topics.
Social search is all about giving control to the users.
Jeff
Houdyschell provides proven
income opportunities,
information
and ideas for the best work at
home jobs. Helping others work at home.
For
more information on this subject and more visit the eSmartJob.com
article directory at:
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