|
Of all the ways that people have invented to sell things over the
Internet, writing free articles to run in ezines is perhaps the
most effective. One great thing about this method of marketing is
that you can do it with NO money. So if you are just starting your
Internet marketing career, put away the Visa and warm up that
keyboard! Article marketing may be the perfect way to market. It's
free to do. It educates prospects. It gets your message in front
of thousands of interested prospects you would NEVER reach
otherwise. It's viral. Best of all ... it works!
So what is "article marketing" and how can it impact
your world? Glad you asked. ;) What we call "article
marketing" is simply writing informative articles and having
those articles run in ezines. If that sounds hard, it's not. Let's
run the numbers for a moment.
There are over 300,000 ezines out there. Estimates say that over
90% of them use free articles in their ezines. That means there is
a HUGE market for your articles, no matter what you want to write
about.
We like to say it this way. From cat food to Katmandu, there's an
ezine out there for everyone. You included.
The Big Picture
The first step is to understand the goal of article marketing. The
goal is to write an informative article and have it run in as many
TARGETED ezines as possible. When people read the article they see
your resource box at the end of the article, click to your website
and buy your stuff. They learn something, and you make money. Very
simple.
Notice the emphasis on targeted? Please, please, whatever you do,
do not waste an editors time with articles that they don't need.
One of the greatest things about the Directory of Ezines is that
you can use it to find the perfect ezines for your articles ...
fast. Use the DOE, but never spam editors with articles they can't
use.
<Getting off soapbox now> ;)
How to Write the Article
You want to write an informative article about something you know.
Once you chose your subject, here's the magic formula for writing
the article. Five easy steps.
1. Be yourself. Don't try to write like anyone else. Let your
personality shine through.
2. Tell a story. People love to hear an interesting story.
3. Limit yourself to 600 words. This is an ideal length for most
ezines. Format your article to 65 characters per line with a hard
return at the end of each line.
4. Have a clear opening, make three or five points it the middle,
and have a brief conclusion.
5. THIS IS THE BIG ONE. Give the reader a few steps he or she can
take to make your idea work for them. Tell them what to do first,
second, third to accomplish the task you are writing about.
If the reader can take ACTION based on what you wrote (just like
you can now apply this formula to your writing) you will have
delivered valuable information to them. Do that and, hopefully,
they will keep reading your stuff! ;)
How to Find the Right Ezines
The absolute, 100% effective, surefire way to do this is to use
the Directory of Ezines. Sorry, couldn't resist. ;)
Look for ezines that have these three things. First, the ezine
content matches your article content. Second, the ezine accepts
articles. Third, the reader is someone who would be a good
customer for you. Once you nail down those basics you have found
the perfect market for your articles.
How to Approach the Editor
The BEST way to approach an editor is this.
1. Subscribe to the ezine.
2. Read a few issues.
3. Write a personal note commenting on what you enjoyed about the
issues that you read.
4. Offer your article as one that might fit in.
5. Ask to be informed if your article is run.
6. Thank them for their time.
7. Be available if they have questions.
If an editor chooses your article, the odds are they will run your
articles in the future as well. Stay in touch and you can develop
close relationships with literally hundreds of editors. Remember
that each editor represents thousands of readers that you may
never reach any other way. Also remember that the editor is a busy
person. Keep your email brief.
How to Maximize Your ROI
Include a "resource box" at the end of the article. A
resource box is where you sell the reader on going to your
website, subscribing to your ezine, or taking any other action you
want them to take.
Marketing with ezine articles is truly a win-win-win proposition.
The publisher wins because he or she gets great free articles. The
reader wins because your article is informative and tells them how
to accomplish an important task as easy as 1,2,3. You win because
hundreds of thousands of readers see your selling message at the
end of your article.
All of this with no out-of-pocket costs. Now THAT'S a beautiful
thing!
Charlie Page is the owner of the Directory of Ezines, the first
and most comprehensive list of quality ezines that accept
advertising available on the Internet. Charlie can show you how to
sell more products and earn more affiliate commissions using the
Internet's #1 marketing method ... ezine marketing!
|
Directory of
Ezines
|
|
The first and most
comprehensive list of quality ezines that
accept advertising available on the Internet.
Learn how to sell more products and earn
more affiliate commissions using the
Internet's #1 marketing method ... ezine
marketing!
Click
here to learn more ...
|
|
|
|
Passive
Income Secrets Teleclass
Free Teleclass: Get Rich On The Internet Quickly, Easily And Lazily!
[click
here to learn more...]
FREE
Goldmine of Google Course
With Goldmine of Google also get FREE copy of Excellence Magazine! [click
here to learn more...]
FREE
Newsletter shows you how to become a $100,000 earner
Take back your life. FREE e-mail newsletter shows you how! [click
here to learn more...]
100
FREE "Instant Traffic Credits"
Generate targeted visitors to your site TODAY! [click
here to learn more...]
Complete
Package of eCommerce Tools & How To
*30* time-saving, profit-producing, influence-expanding tools &
software programs absolutely free to download in the next 60
seconds! [click
here to learn more...]
Free
Secrets of Internet Millionaires
Free book!, Free audio cassette!, Free CD-ROM!, 6 Free Special
Reports! [click
here to learn more...]
|
|
Create your own work at home job. Build residual and leveraged
income to create real wealth. World Wide Income System that REALLY
WORKS! All it needs is you. FREE
to join, FREE Training and support, websites and products all
provided - ZERO RISK!
Plus get a no free, obligation two month membership to the Internets
leading training and information site, the I.A.H.B.E! [click
here...]
|
|
Passive
Income Secrets Teleclass
Free Teleclass: Get Rich On The Internet Quickly, Easily And Lazily!
[click
here to learn more...]
FREE
Goldmine of Google Course
With Goldmine of Google also get FREE copy of Excellence Magazine! [click
here to learn more...]
FREE
Newsletter shows you how to become a $100,000 earner
Take back your life. FREE e-mail newsletter shows you how! [click
here to learn more...]
100
FREE "Instant Traffic Credits"
Generate targeted visitors to your site TODAY! [click
here to learn more...]
Complete
Package of eCommerce Tools & How To
*30* time-saving, profit-producing, influence-expanding tools &
software programs absolutely free to download in the next 60
seconds! [click
here to learn more...]
Free
Secrets of Internet Millionaire
Free book!, Free audio cassette!, Free CD-ROM!, 6 Free Special
Reports! [click
here to learn more...]
|
Psst!...Have you Heard the Buzz? 
