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Increase Your Search Engine Ranking
(C) Michael Rasmussen
All Rights Reserved
http://www.search-engines-revealed.com
The methods employed to increase your search engine rankings may
seem like rocket science to you, so you have probably avoided
dealing with this issue. I am here to tell you - the time has come
to face your website! A high search engine ranking for your
website is so essential that if you have the slightest desire to
actually succeed in your business, there is no way you can
continue to avoid this issue.
At least 85% of people looking for goods and services on the
Internet find websites through search engines such as Google,
Yahoo, and MSN. The idea of optimizing your pages for high search
engine rankings is to attract targeted customers to your site who
will be more than likely to make a purchase. The higher your page
comes up in search engine results, the greater the traffic that is
directed to your website. That's what search engine optimization
is about.
You can immerse yourself in all the technical information
available online to figure out how to optimize your web pages to
achieve higher rankings. Or you can look at a few simple items on
your pages, make some small adjustments, and most likely see
improved rankings quite rapidly. The first item you should examine
is the title bar on your homepage.
The title bar is the colored bar at the top of the page. Look at
the words that appear there when you access your home page. To
increase search engine rankings, the words on your homepage's
title bar should include the most important keywords or phrases,
one of which would include your company name.
Then click on all your links and examine the title bars on the
pages you access. Each title bar on every single page of your site
should contain the most important keywords and phrases taken from
the page itself. However, avoid very long strings of keywords,
keeping them to six words or less. Avoid repeating keywords more
than once in the title bars, and make sure that identical words
are not next to each other.
The next item to put under your microscope is your website
content. Search engines generally list sites that contain quality
content rather than scintillating graphics. The text on your site
must contain the most important keywords - the words that
potential customers will be typing into search engines to find
your site.
Aim to have around 250 words on each page, but if this is not
desirable due to your design, aim for at least 100 carefully
chosen words. If you want to achieve a high ranking on search
engines, this text is essential. However, the search engines must
be able to read the text, meaning that the text must be in HTML
and not graphic format.
To find out if your text is in HTML format, take your cursor and
try to highlight a word or two. If you are able to do this, the
text is HTML. If the text will not highlight, it is probably in
graphic form. In this case, ask your webmaster to change the text
into HTML format in order to increase your search engine rankings.
Next we come to what is called meta tags. I know this sounds like
something out of science fiction, but it is really just simple
code. Many people believe that meta tags are the key to high
search engine rankings, but in reality, they only have a limited
effect. Still, it's worth adding them in the event that a search
engine will use meta tags in their ranking formula.
To find out if your page is set up with meta tags, you must access
the code. To do this, click the "view" button on the
browser menu bar, and select "source." This will pull up
a window revealing the underlying code that created the page. If
there are meta tags, they usually appear near the top of the
window. For example, a meta tag would read: meta
name="keywords" content=. If you do not find code that
reads like this, ask your webmaster to put them in. This may not
do much for your search engine rankings, but any little boost
helps.
Lastly, we come to the issue of link popularity. This is a factor
that is extremely important in terms of search engine rankings.
Almost all search engines use link popularity to rank your
website. Link popularity is based on the quality of the sites you
have linked to from your links page.
If you type in "free link popularity check" in a popular
search engine, the search engine will then show you what sites are
linked to your site. In the case that there aren't many sites
linked up to yours, or that the sites that are linked up have low
search engine rankings, consider launching a link popularity
campaign. Essentially, this entails contacting quality sites and
requesting that they exchange links with your site. Of course,
this requires checking out the rankings of the websites you want
to link up with. Linking to popular, quality sites not only boosts
your search engine ranking, but it also directs more quality
traffic to your website.
Search engine rankings are extremely important for a successful
Internet marketing campaign. Before you go out and hire a search
engine optimization company, try taking some of the simple steps
listed above, and see if you can't boost your rankings yourself.
Don't ever ignore this all-important factor in Internet marketing.
Remember, the higher your search engine ranking, the more quality
customers will be directed your way.
Michael Rasmussen is a successful Internet Marketing Consultant
and author of many top-selling eBooks. Michael has been marketing
online since the early days and he knows what it takes to make
money and succeed online. Stop by his Web site and subscribe to
his Free monthly newsletter full strategies and techniques for
successful web site promotions that can help YOU!
Go to http://www.search-engines-revealed.com
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Everyone
knows the best source of traffic to your websites is from
the search engines; this is because:
- 80% of visitors to websites still start from a
search engine query
- There are 250 million searches each day !
- The visitors to your site are 100% targeted because
they are searching specifically for your products
- Best of all, these visitors are 100% FREE
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